About Selective Asia

Personally designed, exceptional journeys that champion a passion for travel with care for community connections and the planet. We’re taking travel to a better place.

Unfollow the herd.

We travel beyond the ordinary and, while we love many of Asia's most well-known places, we'll also take you further. We focus solely on Asia, which has allowed us to gain a really detailed understanding of our destinations over the years. This means appreciating the subtler cultural nuances, feeling the rhythms of each place, and learning how (and when) to see the highlights from fresh perspectives, alongside discovering new ones. This approach enhances your experience and, in turn, helps to minimise your contribution to over-tourism. 

We prioritise the welfare of the communities and habitats that we travel within, and go out of our way to deliver the same significant travel experiences for you that we crave for ourselves. Whether you're staying in remote rural lodges, chic city centre boutiques, or unwinding at a level of luxury that makes you pinch yourself, we're committed to crafting every holiday to an extremely high standard across a wide range of budgets. We’re independently owned by experienced and passionate travellers, and it goes without saying that we’re fully financially bonded (ATOL and Trust my Travel). In every aspect, you can be confident that you’re in safe hands.

Travel with a conscience

In our mind, the ‘how & why’ is of equal importance to the ‘when & where’. As an organisation we came together to understand this, and ourselves better and we set ourselves clear objectives and a set of values to be guided by. Certified B Corp (learn more about B Corp) in early 2022, in part a recognition of the considered sustainability work we have been developing and implementing over many years, we value honesty and transparency above all else.

Our team

Your holiday will be designed and curated by our dedicated Destination Specialists. They each have decades of experience with their countries of expertise, and in crafting unique Asia holidays >> discover more about what makes them special. Within our destinations, we nurture long-held partnerships with the very best local guides and co-ordinators — people we know we can trust to look after you at the highest standard, throughout your holiday